Digital signage performance is often discussed in terms of data. Playback logs and system metrics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour helps explain why some deployments succeed. Digital signage works best when it aligns with https://andrewobservationaljournal.dbblog.net/12858021/notes-on-digital-signage-in-different-settings