The 2023 Stay-action Barbie movie spurred a cultural craze, driven by Mattel's promoting partnerships and natural and organic content. What ought to Mattel's executives do subsequent with their most worthy franchise? And should they prolong their brand name strategy for Barbie to other toy brands? The case examines the https://casestudyanswers84280.tokka-blog.com/39684637/the-single-best-strategy-to-use-for-harvard-case-study-help