Explore how generative AI is transforming customer experience management. This report assesses enterprise readiness and the impact of AI on CXM, offering insights into how businesses across industries like telecom, BFSI, and healthcare can harness this technology for competitive advantage. https://www.wns.com/perspectives/reports/reportdetail/1187/generative-ai-in-cxm-assessing-enterprise-readiness-for-this-disruptive-transformation